2025

KPLUS & KUJI [LAB]

Widely recognized as the most visually striking booth at the 2025 Shanghai Bike Show, the space designed for KPLUS merges a futuristic lab-factory aesthetic with innovative display solutions. Reflecting the brand’s vertically integrated strengths—from manufacturing to in-house R&D—the installation leverages immersive lighting to enhance both product presentation and social media appeal. The industry-first display system sets a new benchmark for retail design and will be repurposed for continued use in offline stores.

MAY

KPLUS

SHANGHAI

:// <AIGC PLAY_GROUND>_

RAPHA FAR¹

Embodying Rapha's FAR ethos-epic one-day rides that blend challenge and adventure for RCC members—RAPHA 01 unfolded amidst Moganshan's verdant landscapes. The event featured a demanding 146km route with significant elevation gain, drawing over 50 RCC members into a day of endurance and camaraderie. Our comprehensive support encompassed social media amplification, visual design extensions, meticulous project management, curated ride organization, and dynamic video production. This holistic approach not only brought the Rapha experience to life but also achieved substantial impact, generating over one million impressions on RED.

APR

RAPHA

MOGANSHAN, ZHEJIANG

WEB & UI DEISGN

Developed the official website for “Shanghai Summer,” integrating UI design, web development, and content operations. Showcases the city’s IP globally, offers convenient services for visitors, and recommends local events. Over 70,000+ daily visits.

DESIGN & ARTWORK

Episode 2.

Inspired by Rapha, this series explores China through the lens of cycling. The first chapter begins in Bingnong Village, Yunnan, capturing local stories and cultural landscapes under the theme “East, West, South, North.” A journey to showcase the spirit and transformation of modern China.

FIRTST IN SHANGHAI

We orchestrated and executed the "First in Shanghai" event at Zhangyuan, aligning with the Shanghai Municipal Government's initiative to bolster the city's debut economy. This event convened enterprises, media, and commercial district representatives to foster a collaborative environment for product and brand debuts. Our comprehensive services encompassed event planning, stakeholder coordination, and part of on-site execution, contributing to Shanghai's vision of becoming a global hub for first launches. This initiative underscores our commitment to facilitating economic development through strategic brand positioning and experiential marketing.

MAR

SHANGHAI

ZHANGYUAN

Creative PRODUCTION Highlights

Over the past two years, we’ve partnered with ZIPPO to bring its brand stories to life through a series of creative productions. From heritage campaigns to craftsmanship films and product-focused CG work, each project reflects our commitment to storytelling, cultural relevance, and visual excellence—showcasing ZIPPO’s timeless appeal across tradition and innovation.

ZIPPO x EMPRESS47 Fashion Film
This bold visual piece captures the rebellious spirit of the ZIPPO x EMPRESS47 collaboration—where edge meets elegance. More than a product showcase, the film marks ZIPPO’s innovative leap from utility to fashion accessory, redefining the lighter as a statement of personal style and attitude.

ZIPPO 90th Anniversary TVC
To celebrate ZIPPO’s iconic 90th anniversary, we crafted a brand film that bridges past and present—blending cinematic storytelling with archival cues. The TVC highlighted the brand’s heritage, design evolution, and cultural resonance, reinforcing its enduring legacy across generations.

Dehua Porcelain Film
We captured the serene artistry of Dehua white porcelain, spotlighting its harmony with ZIPPO’s modern design. This film honors centuries of Chinese craftsmanship while elevating the product’s cultural and collectible value through refined visual storytelling.

Camping Light CG Film
For ZIPPO’s outdoor line, we produced a full-CG film showcasing the camping light in dynamic environments. Designed to appeal to adventure seekers, the piece blends hyperreal rendering with product features—positioning the gear as both functional and aspirational.

Jinshan (Kintsugi) Craft Film
Inspired by the Chinese art of Jinshan (Kintsugi), this product story visualizes the philosophy of "beauty in imperfection." Through elegant cinematography and narrative pacing, we unveiled a deeper emotional layer to the ZIPPO collection, connecting craftsmanship with healing and renewal.

RAPHA FESTIVE500

We localized Rapha’s iconic Festive500 with a fully integrated campaign during the Chinese New Year season. Through UGC-led storytelling, social media amplification, and curated ride events across key cities, we bridged global cycling culture with local celebration. The campaign deepened cultural relevance and reinforced Rapha’s positioning as a lifestyle-driven leader in China’s cycling community.

FEB

RAPHA

SHANGHAI & BEIJING

DESIGN & ARTWORK

Episode 1.

Our beauty is not a façade. It's a state of being, a mood, a shade. A burst of color, a luminous ray. A phrase that resonates, a breath that conveys. It's a reflection of who we are, unapologetic and true. A statement of our own. Not a mask to hide behind, not a role to be shown.

As the creative leading agency and artwork partner for FENTY BEAUTY in China, we champion GLOCALIZATION as a core strategy — honoring the brand’s global identity while embracing local nuance. Through thoughtful visual storytelling, we translate diversity, inclusivity, and playful boldness into a language that resonates. Not just adapting, but amplifying the brand’s memory in ways that feel both true and new.

BROMPTON FESTIVE SEASON CAMPAIGN 2025

As a fully integrated seasonal campaign spanning Christmas and Chinese New Year, we developed a comprehensive strategy to elevate Brompton’s brand presence and community engagement during the year’s most emotional seasons.

From retail experience design (POSM) — including festive window decals across flagship stores—to the creation of a culturally resonant WeChat red packet, every touchpoint was carefully curated. On social, we launched the interactive hashtag #不折也行, encouraging users to celebrate the freedom of folding (or not folding) — generating strong UGC resonance.

To further amplify reach and loyalty, we implemented a referral program, rewarding community advocates with Brompton’s iconic VIP parking racks. The campaign was supported by the production of visual assets, including festive TVCs and key visuals, ensuring cohesive storytelling across all channels.