NEVER JUST A RIDE

“Cycling is about pushing yourself to do more.

i can’t go on. i must go on. i will go on.”

— Simon Mottram

As the strategic lead for Rapha’s social media operations in China, our team delivers end-to-end digital solutions that connect the brand’s global vision with local cultural insights. We ensure that all content planning, influencer collaborations, and platform strategies are fully aligned with Rapha’s brand identity—maximizing visibility, engagement, and community relevance across key digital touchpoints.

BRAND COMMUNICATION

Develop and execute monthly content calendars tailored for Chinese platforms, maintaining brand consistency and storytelling depth
Identify, brief, and manage collaborations with cycling-related KOLs, ensuring authentic and high-quality brand content across channels
Plan and deliver targeted product seeding campaigns to generate organic user content, and curate the best-performing UGC for brand amplification
Localize and activate global brand cycling events and campaigns (e.g., Rapha Rides, Festive 500) for regional audiences, ensuring alignment with HQ’s vision
Build relationships with media, lifestyle editors, and digital publications to secure earned media placements and co-branded exposure opportunities

OFFLINE ACTIVATION SERVICES

We provide end-to-end support for Rapha’s offline activations, from concept development to execution, ensuring every event reflects the brand’s unique spirit and delivers a seamless on-site experience.

1. CREATIVE CONCEPT & EVENT STRATEGY