LET US UNFOLD

Brompton used to be synonymous with personal transport that performs well on crowded downtown streets and folds to carry while taking public transportation.

“Every time, I dress up and ride on this stylish bike, I get everyone’s attention. Besides, it stuns everyone with its perfect fold.

To be honest with you, I want to show it off, whenever I have a chance, I feel special with my bike.”

“My Brompton has finally arrived after three months of waiting. If they had the color and the model I wanted in stock, it could have come right away, but what I wanted was “the Brompton customized exclusively for me.”

“Brompton cannot be a racer, but it’s multi-talented in its own way. It’s suitable for many purposes, such as travel and commuting.”

“There are million of bikes out there, and many of them fold. But 90 percent of those “just fold”, and there’s nothing more. I’ve never seen a bike fold as beautifully as a Brompton.”

“I can see the attraction, the nimble handling and so on, and a commuting ride being short-ish. But for me, the Brompton isn’t bettered by almost any of the 20” wheel bikes, unless you need to take it on a train, of course.”

“IKEA basket seems to fit right onto the Brompton. it’s perfect.”

But in china, simply being convenient is not enough

A Gateway to Self-Expression, it can explore stories that go beyond practicality, celebrating what makes each Brompton user unique and how the bike becomes part of their lifestyle—from commuting to weekend adventures to social gatherings.

A Social Connector in the Urban Jungle, By curating experiences that Brompton owners can participate in. Brompton could establish a feeling of exclusivity that appeals to Chinese consumers who value a sense of belonging and prestige.

For Brompton to resonate deeply and stand out, it needs to tap into the emotional, social, and aspirational layers of urban living.

Social Explorers

Emotional Attachments
Adapt to different social scenes seamlessly, from solo reflection to lively group rides, embodying a flexible and inclusive lifestyle that allows for individual expression while comfortably blending into various social dynamics.
Product Engagements
Brompton C Line / Urban Essentials Pack
Enables riders to integrate Brompton into daily routines and city exploration, encouraging an easy transition between solo rides and social engagements.
City Seekers

Emotional Attachments
Embrace the spirit of exploration by finding hidden gems in the city. Whether navigating iconic landmarks or off-the-beaten-path neighborhoods, they view Brompton as a partner for spontaneous discovery and personal insight.
Product Engagements
Brompton C Line / Social Ride Essentials
Designed for group outings and casual community rides, providing practical features that encourage shared experiences and collective enjoyment in urban exploration.
Lifestyle Individualists

Emotional Attachments
Express individuality unapologetically; whether they’re folding up in a crowded space or unfolding into their journey, Brompton allows them to maintain personal style and self-identity in any urban setting.
Product Engagements
Brompton T Line / Customizable Pack
With advanced customization options, T Line caters to those seeking a unique look and feel, emphasizing Brompton’s role as a personal expression tool within the cityscape.
Socially-inclusive Riders

Emotional Attachments
Include and invite others to join the ride. They value Brompton’s flexibility in fostering connections, making group riding accessible, and creating a supportive environment that welcomes diverse personalities.
Product Engagements
Brompton P Line / Adventure Gear Pack
Equipped with enhanced features for comfort and versatility, encouraging riders to expand their routes and redefine urban boundaries with each ride.