In 2010, Shanghai joined the UNESCO Creative Cities Network and was awarded the title of “Creative City of Design”. Shanghai Design Week (SHDW) has made its first debut in 2022. It is a pivotal milestone not just for an ambitious urban development initiative for Shanghai, but also a testament to the vital importance that design as a new primary driver plays for the evolution and resilience of our global city. Organized by Shanghai Municipal People's Government and guided by Shanghai Municipal Commission of Economy and Information Technology, Shanghai Design Week (SHDW) will be performing as a multidisciplinary design event organizer that fosters and celebrates the industrial transformation of excellent designs and an integrated design platform that visualizes an inclusive, innovative and integrated city of Shanghai.

Following a decade of operation, Shanghai Design Week required a strategic repositioning of its brand and image. 

As we venture into the next era, Shanghai's blueprint revolves around embracing a new generation of design-led creativity, propelling the city towards its aspirations of becoming a prominent global metropolis. Shanghai Design Week urgently needs to play the role of a new design platform to further promote the construction of Shanghai's city image and core competitiveness.

The rebranded SHDW represents its determination to improve design performance and innovation with its vision to establish a new design and business frontier, integrating Shanghai’s creative industry resources, reshaping and synchronizing industrialized design environment, promoting design as an important driven factor for improving added value for the industry development, social sustainability and its economical competitiveness. 

SHDW will perform its role as a new design catalyst that fosters and promotes Shanghai to become a world-class “City of Design” featuring innovation, resilience and sustainability as well as a socialistic metropolis with global influence by 2030.