WE INSPIRE
Brand Transformation | Brand Strategy | Brand Refresh | Market Transformation | Product Innovation | Go to Market Strategy | Brand Communication | O2O Engagement Campaign Roadmap & Creative Services
We stand for everything inspired. everything flicked with magic, fantasy, diversity
and imaginations.
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ZIPPO is one of the most prestigious lighter brands in the world since 1932. In 2020, ZIPPO seeks to expand its business scope in China, explore related fields, and establish a deep relationship with the young generation and to rebuild a brand that the future generation will be worshiping with strong association of profound love and admiration.
With the current estimated annual sales volume of 500 million, ZIPPO hopes to achieve a sales target of 1 to 1.5 billion in the Chinese market in the future through rebranding, market transformation, D2C with the business expansion into outdoor, athleisure and sports. -
Electronic cigarettes are becoming a new trend, especially among the younger generation.
Challenges on how to transform a traditional consumer product brand to a next-generation brand, from a single product value to a multi-dimensional brand-consumer relationship.
It is not only about how to optimize the legacy of the brand image, but the semiotics that shape the future of its business foundation. -
Rebranding strategy: Open up more imagination for product design and user experience.
Brand new experience design: shaping a younger brand image and inspiring more extensible cross-industry cooperation; the new website design won the GOLD A’Design Award: https://www.zippo.com.cn
Introducing ZIPPO EDGE as the next level platform pushing creativity beyond what's charted, discovered or envisioned.
Formulated local business strategy to concentrating on: Stay Young. Explore Outdoor. Advance Premium. (SEA)
90th ANNIVERSARY
IMC CAMPAIGN
2022 marks the 90th anniversary of ZIPPO, a brand that has always been a symbol of constant inspiration. Over the years, its limitless artistic imagination has presented consumers with distinctive, original Chinese designs. The brand has continuously evolved, enhancing its image through cross-border marketing, co-branding, and experiential marketing, and leading a new wave in experience and lifestyle.
In the face of an increasingly changing market and consumer base in China, ZIPPO has also clarified its long-term strategic plan to fuel sustainable brand development and more innovative breakthroughs. ZIPPO will expand its offerings to include brand derivatives and various lifestyle tools, diversifying its business into areas such as outdoor activities and lifestyle products. This expansion will continue to draw on American pop culture, preserving the inspirational spirit at the heart of the brand.
Looking to the future, ZIPPO is moving from focusing on single-product value to cultivating a multi-dimensional relationship with consumers. This shift is part of a broader strategy to transform and solidify the future foundation of the business through brand reshaping.
After the brand upgrade, how can ZIPPO communicate effectively with Generation Z, convey its newly enhanced brand image, and improve the brand experience for young consumers?
Offline pop-up “HOUSE OF INSPIRATION" with immersion experience
In celebration of the Halloween season, ZIPPO made a surprise appearance with its pop-up "House of Inspiration" at the Shanghai TX Huaihai Youth Energy Center. This venue, known for integrating an innovative retail experience with immersive artworks, has become a new cultural landmark among trending consumer communities.
At the pop-up, ZIPPO created an immersive space themed "We Inspire," showcasing the innovation of a classic brand that has evolved over 90 years. Visitors were invited to engage directly with the brand by designing their own lighter models in an interactive area, blending creativity with heritage.
The pop-up attracted significant attention, accounting for 2.9% of the mall's overall traffic, which is 1.9% higher than the daily average traffic benchmark of 0.5%. Moreover, the media exposure at the TX Huaihai Youth Energy Center reached an impressive 745,000 during the campaign period.
